10 cp
Prerequisites MKTG600 Marketing Management
Teaching Organisation 3 hours per week for twelve weeks or equivalent.
Services marketing recognises special challenges that exist in the marketing of services compared to the marketing of physical products. Issues such as service design, dealing with intangibilities, the inability to inventory, difficulties in synchronising demand and supply, and controlling the performance quality of human interactions are addressed.
Page last updated:
2017-06-28
Short url: https://handbook.acu.edu.au/442632