10 cp
Prerequisites MKTG600 Marketing Management
Teaching Organisation 3 hours per week for twelve weeks or equivalent.

International Marketing is examined as it relates primarily to Australia and its relationship with its principal trading partners with specific emphasis on the nations of the Asia-Pacific region. Both manufactured and service products are considered and the objectives and strategies of both private and public sector organisations are investigated. The nexus between the international cultural environment, international marketing management theory and practice is explored.