10 cp Prerequisites Nil Incompatible MKTG101 Business Marketing and MKTG100 Principles of Marketing Teaching Organisation 12 weeks or equivalent. This unit is offered in mixed-mode where there will be 16 hours of direct contact during the two residential periods consisting of lectures and tutorials/workshops. In addition, there will be an online component which will be undertaken between the two residential periods. Students are expected to spend approximately 150 hours in total for a 10 credit point unit.
In today's complex business world it is important for business practitioners to analyse their markets and respond in ways that are practical and effective to create and deliver value. This unit aims to provide students with a clear understanding of marketing concepts as practiced in Australia's business and non-business environments. It focuses on the development of practical marketing skills and strategies. The inclusion of 'real-world' case studies examining the marketing initiatives of Aboriginal and Torres Strait Islander enterprises is a feature of this unit.