10 cp
Prerequisites Nil
Teaching Organisation 3 hours per week for twelve weeks or equivalent.
The unit aims to introduce students to the ideas, concepts, theories and principles of marketing in the current environment. By utilising theoretical and practical teaching approaches the subject focuses on developing a broad understanding of the marketing environment and the activities of a marketing manager operating in an organisation.
Page last updated:
2017-06-28
Short url: https://handbook.acu.edu.au/442319