EMGT301 - Event Management: Economic Social and Environmental Impacts

10 cp
EMGT202 Event Management: Design and Sustainability
Incompatible MGMT312 Event Management: Economic, Social and Environmental Impacts
Teaching Organisation 3 hours per week for twelve weeks or equivalent.

This unit forms the capstone of the event management major and brings together the skills learnt throughout the major in a practical and applied unit where students will develop their own event. In this unit student will develop a comprehensive event plan which covers all aspects of an event including competitive analysis, stakeholder engagement, financial and budgetary issues, venue selection and site planning, and the operational management of the event.

This unit also explores the theory of the triple bottom line (economic, social and environmental) in terms of managed events. Students will learn the practical skills required to professionally manage an event, and to make a professional assessment of the event’s outcomes in terms of the triple bottom line and towards a sustainable event future. Event consideration is centred within a variety of sectors entertainment, sports, arts, cultural, community festivals, social, corporate and not for profit sector. A key feature of this practical unit is the opportunity for students to work on an actual event activity.

The aim of this unit is to give students the opportunity to apply the skills and knowledge they have developed throughout the event management major by actively engaging with the planning and implementation of a specific event.