BMktg
240 cp
Minimum duration: 3 years full-time or equivalent part-time.
Course available at:
Brisbane, Queensland
Melbourne, Victoria
Sydney (North Sydney), NSW
EFTSL value of units: All 10 cp units in this course have an EFTSL value of 0.125. Units with a cp value of a multiple of 10 have corresponding EFTSL values.
1. Admission Requirements
An applicant must also comply with the Admission Rules.
To be eligible for admission to the course, an applicant must have completed the following prerequisites at year 12 level, or equivalent:
New South Wales
Prerequisites: English.
Queensland
Prerequisites: English (4, SA).
Victoria
Prerequisites: Units 3 and 4 – a study score of at least 30 in English (ESL) or 25 in any other English
2. Completion Requirements
To qualify for the Pass degree, a student must complete:
- 240 cp from the Core Units consisting of:
- 190 cp from Core units
- 30 cp from Electives including any unit from the Schedule of Unit Offering from any major in the Bachelor of Commerce
- 20 cp from University Core Units
- BIPX100 Professional Experience A.
3. Progression within the Course
In all aspects of progress through the course, students will be advised by the Course Coordinator and bound by decisions of the Faculty Learning and Teaching Committee.
Schedule of Unit Offerings
Click here for Unit Descriptions
Prerequisite (Pre), co-requisite (Co) and incompatible (Inc) units are indicated in parentheses where applicable.
Core Units
Unit Code | Credit Points | Unit Name |
---|
ACCT100 | 10 | Principles of Accounting |
BUSN110 | 10 | Responsible Reasoning and Communication |
BUSN202 | 10 | Professional Ethics |
ECON200 | 10 | Principles of Business Economics |
ISYS111 | 10 | Fundamentals of Business Information Systems |
LEGL101 | 10 | Introduction to Business Law |
LEGL306 | 10 | Marketing Law (Pre: LEGL101 Introduction to Business Law and MKTG100 Principles of Marketing) |
MGMT100 | 10 | Foundations of Management |
MGMT304 | 10 | Strategic Management (Pre: completion of 150 cp including) |
MKTG100 | 10 | Principles of Marketing |
MKTG200 | 10 | Marketing Research (Pre: MKTG100 Principles of Marketing and STAT102 Business Data Analysis) |
MKTG201 | 10 | Consumer Behaviour (Pre: MKTG100 Principles of Marketing and STAT102 Business Data Analysis) |
MKTG202 | 10 | Marketing Communication (Pre: MKTG100 Principles of Marketing) |
MKTG207 | 10 | Marketing Management (Pre: MKTG100 Principles of Marketing |
MKTG302 | 10 | Retail Marketing (Pre: MKTG100 Principles of Marketing) |
MKTG305 | 10 | Services Marketing (Pre: MKTG100 Principles of Marketing) |
MKTG313 | 10 | Strategic Marketing (Pre: MKTG200 Marketing Research and MKTG201 Consumer Behaviour and MKTG207 Marketing Management) |
MKTG314 | 10 | Managing Advertising and Promotion (Pre: MKTG202 Marketing Communications) |
MKTG315 | 10 | Managing Intelligence and Metrics (Pre: MKTG200 Marketing Research) |
MKTG316 | 10 | Applied Marketing Project (Pre: completion of 120 cp include BIPX100 Professional Experience A and MKTG200 Marketing Research and MKTG207 Marketing Management) |
STAT102 | 10 | Business Data Analysis |
University Core Units
Unit Code | Credit Points | Unit Name |
---|
UNCC100 | 10 | Our World: Community and Vulnerability |
UNCC300 | 10 | Understanding Self and Society: Contemporary Perspectives |
Electives
Unit Code | Credit Points | Unit Name |
---|
BIPX301 | 10 | Professional Experience B (Pre: completion of 120 cp; Inc: BIPX100 Professional Experience A) |
BIPX302 | 10 | Professional Experience C (Pre: BIPX301 Professional Experience B) |
BUSN306 | 10 | International Field Experience (Pre: completion of 80 cp) |
MKTG208 | 10 | Services Marketing (Pre: MKTG100 Principles of Marketing |
MKTG209 | 10 | e-Marketing (Pre: MKTG100 Principles of Marketing) |
MKTG301 | 10 | International Marketing (Pre: MKTG100 Principles of Marketing and BUSN201 International Business) |
MKTG302 | 10 | Retail Marketing (Pre: MKTG100 Principles of Marketing and MKTG207 Marketing Management) |
MKTG317 | 10 | Entrepreneurial Marking (Pre: MKTG201 Consumer Behaviour) |
MKTG318 | 10 | Social Dimensions of Marketing (Pre: MKTG201 Consumer Behaviour) |
Other units listed in this Schedule of Unit Offering or any other Unit Offerings for any other Bachelor of Commence Major (subject to campus availability, unit limitations and provided that prerequisite and co-requisite requirements are met).
Professional Experience
Unit Code | Credit Points | Unit Name |
---|
BIPX100 | 0 | Professional Experience A |
Page last updated:
2017-06-27
Short url: https://handbook.acu.edu.au/553211