Site Navigation

Bachelor of Marketing

BMktg

240 cp

Minimum duration: 3 years full-time or equivalent part-time.

EFTSL value of units: All 10 cp units in this course have an EFTSL value of 0.125. Units with a cp value of a multiple of 10 have corresponding EFTSL values.

1. Admission Requirements

An applicant must also comply with the Admission Rules.

To be eligible for admission to the course, an applicant must have completed the following prerequisites at year 12 level, or equivalent:

New South Wales
Prerequisites: English.

Queensland
Prerequisites: English (4, SA).

Victoria
Prerequisites: Units 3 and 4 – a study score of at least 30 in English (ESL) or 25 in any other English

2. Completion Requirements

To qualify for the Pass degree, a student must complete:

  1. 240 cp from the Schedule of Unit Offerings, consisting of:
    1. 190 cp from Core Units;
    2. 30 cp from Electives;
    3. 20 cp from University Core Units;
  2. BIPX100 Professional Experience 1

3. Progression within the Course

In all aspects of progress through the course, students will be advised by the Course Coordinator and bound by decisions of the Faculty Learning and Teaching Committee.

Schedule of Unit Offerings

Click here for Unit Descriptions

Prerequisite (Pre), co-requisite (Co) and incompatible (Inc) units are indicated in parentheses where applicable.

Core Units

Unit Code Credit Points Unit Name
ACCT100 10 Principles of Accounting
BIPX301 10 Professional Experience B (Pre: completion of 120 cp)
BUSN110 10 Responsible Reasoning and Communication
BUSN202 10 Professional Ethics
ECON200 10 Principles of Business Economics
MGMT100 10 Foundations of Management
ISYS111 10 Fundamentals of Business Information Systems
LEGL101 10 Introduction to Law
MGMT304 10 Strategic Management (Pre: completion of 150 cp including MGMT100 Foundations of Management)
MKTG100 10 Principles of Marketing
MKTG200 10 Marketing Research (Pre: MKTG100 Principles of Marketing and STAT102 Business Data Analysis)
MKTG201 10 Consumer Behaviour (Pre: MKTG100 Principles of Marketing)
MKTG202 10 Marketing Communication (Pre: MKTG100 Principles of Marketing)
MKTG301 10 International Marketing (Pre: MKTG100 Principles of Marketing
MKTG302 10 Retail Marketing (Pre: MKTG100 Principles of Marketing)
MKTG305 10 Services Marketing (Pre: MKTG100 Principles of Marketing)
MKTG311 10 E-Marketing (Pre: MKTG100 Principles of Marketing)
MKTG313 10 Strategic Marketing (Pre: MKTG200 Marketing Research and MKTG201 Consumer Behaviour)
STAT102 10 Business Data Analysis


University Core Units

Unit Code Credit Points Unit Name
UNCC100 10 Our World: Community and Vulnerability
UNCC300 10 Understanding Self and Society: Contemporary Perspectives

Electives

A student may undertake electives listed in the Schedule of Unit Offerings for the Bachelor of Commerce degree or from other disciplines (subject to campus availability, unit limitations and provided that prerequisite and co-requisite requirements are met).


Professional Experience

Unit Code Credit Points Unit Name
BIPX100 0 Professional Experience A



Feedback