MMktg(Adv)
160 cp
Minimum duration: 2 years full-time or equivalent part-time.
Course available at:
Brisbane, Queensland* (*not offered in 2013)
Melbourne, Victoria
Sydney (North Sydney), NSW
EFTSL value of units: All 10 cp units in this course have an EFTSL value of 0.125. Units with a cp value of a multiple of 10 have corresponding EFTSL values.
1. Admission Requirements
A applicant must also comply with the Admission Rules.
To be eligible for admission to the course, an applicant must have completed the following prerequisites:
- Bachelor degree in any discipline; or
- Graduate Certificate in Marketing.
2. Completion Requirements
2.1 To qualify for the degree, a student must complete 160 cp from the Schedule of Unit Offerings, consisting of:
- 80 cp from Core Units;
- 40 cp from Business Administration Electives, including at least 10 cp from Business Administration Electives Group A; and
- 40 cp from Marketing Electives.
2.2 An applicant who has completed the Graduate Certificate in Marketing or Graduate Diploma in Marketing or Master of Marketing or equivalent may be granted advanced standing.
3. Exit Points
A student who has completed the requirements prescribed for the Graduate Certificate in Marketing or Graduate Diploma in Marketing or Master of Marketing may exit from the course with the relevant award.
Schedule of Unit Offerings
Click here for Unit Descriptions
Prerequisite (Pre), co-requisite (Co) and incompatible (Inc) units are indicated in parentheses where applicable.
Core Units
Unit Code | Credit Points | Unit Name |
---|
BUSN601 |
30 |
Business Research Project
(Co: MGMT617 Research Methods) |
MGMT617 |
10 |
Research Methods |
MKTG600 |
10 |
Marketing Management |
MKTG604 |
10 |
Advanced Consumer Behaviour
(Pre: MKTG600 Marketing Management) |
MKTG605 |
10 |
Integrated Marketing Communication
(Pre: MKTG600 Marketing Management) |
MKTG606 |
10 |
Strategic Marketing
(Pre: MKTG600 Marketing Management) |
Business Administration Electives
Group A
Unit Code | Credit Points | Unit Name |
---|
BUSN603 |
10 |
Corporate Governance and Social Responsibility
(Pre: completion of 30 cp from units at Masters-level) |
MGMT638 |
10 |
Ethical Leadership in Organisations |
Group B
Unit Code | Credit Points | Unit Name |
---|
ACCT600 |
10 |
Accounting for Decision Making |
BAFN600 |
10 |
Finance and Quantitative Methods (Pre: ACCT600 Accounting for Decision Making) |
ECON600 |
10 |
Managerial Economics in a Global Environment |
ISYS600 |
10 |
Operations and Information Systems |
MGMT605 |
10 |
Strategic Management for Sustainability
(Pre: completion of 30 cp from units at Masters-level) |
MGMT641 |
10 |
Organisational Dynamics and Behaviour |
Marketing Electives
Page last updated:
2020-03-13
Short url: https://handbook.acu.edu.au/427649