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Master of Marketing


120 cp

Minimum duration: 1.5 years full-time or equivalent part-time.

Course available at:
Brisbane, Queensland* (*not offered in 2013)
Melbourne, Victoria
Sydney (North Sydney), NSW

EFTSL value of units: All 10 cp units in this course have an EFTSL value of 0.125. Units with a cp value of a multiple of 10 have corresponding EFTSL values.

1. Admission Requirements

A applicant must also comply with the Admission Rules.

To be eligible for admission to the course, an applicant must have completed the following prerequisites:

  1. Bachelor degree in any discipline; or
  2. Graduate Certificate in Marketing.

2. Completion Requirements

2.1 To qualify for the degree, a student must complete 120 cp from the Schedule of Unit Offerings, consisting of:

  1. 40 cp from Core Units;
  2. 40 cp from Business Administration Electives, including at least 10 cp from Business Administration Electives Group A; and
  3. 40 cp from Marketing Electives.

2.2 An applicant who has completed the Graduate Certificate in Marketing or Graduate Diploma in Marketing or equivalent may be granted advanced standing.

3. Exit Points

A student who has completed the requirements prescribed for the Graduate Certificate in Marketing or Graduate Diploma in Marketing may exit from the course with the relevant award.

Schedule of Unit Offerings

Click here for Unit Descriptions

Prerequisite (Pre), co-requisite (Co) and incompatible (Inc) units are indicated in parentheses where applicable.

Core Units

Unit Code Credit Points Unit Name
MKTG600 10 Marketing Management
MKTG604 10 Advanced Consumer Behaviour
(Pre: MKTG600 Marketing Management)
MKTG605 10 Integrated Marketing Communication
(Pre: MKTG600 Marketing Management)
MKTG606 10 Strategic Marketing
(Pre: MKTG600 Marketing Management)

Business Administration Electives

Group A

Unit Code Credit Points Unit Name
BUSN603 10 Corporate Governance and Social Responsibility
(Pre: completion 30 cp from units at Masters-level)
MGMT638 10 Ethical Leadership in Organisations

Group B

Unit Code Credit Points Unit Name
ACCT600 10 Accounting for Decision Making
BAFN600 10 Finance and Quantitative Methods (Pre: ACCT600 Accounting for Decision Making)
ECON600 10 Managerial Economics in a Global Environment
ISYS600 10 Operations and Information Systems
MGMT605 10 Strategic Management for Sustainability
(Pre: completion of 30 cp from units at Masters-level)
MGMT641 10 Organisational Dynamics and Behaviour

Marketing Electives

Unit Code Credit Points Unit Name
MKTG601 10 Brand Management
(Pre: MKTG600 Marketing Management)
MKTG602 10 International Marketing
(Pre: MKTG600 Marketing Management)
MKTG603 10 Marketing Research
MKTG607 10 E-Marketing
(Pre: MKTG600 Marketing Management)
MKTG608 10 Services Marketing
MKTG609 10 Social Marketing
(Pre: MKTG600 Marketing Management)

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