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Master of Marketing/Master of Business Administration


160 cp

Minimum duration: 2 years full-time or equivalent part-time.

Course available at:
Brisbane, Queensland* (*not offered in 2012)
Melbourne, Victoria
Sydney (North Sydney), NSW

EFTSL value of units: All 10 cp units in this course have an EFTSL value of 0.125. Units with a cp value of a multiple of 10 have corresponding EFTSL values.

1. Admission Requirements1

To be eligible for admission to the course, an applicant must have completed the following prerequisites:

  1. Bachelor degree in any discipline;
  2. Graduate Certificate in Marketing; or
  3. Graduate Certificate in Business Administration.

2. Requirements for Completion of the Degree

To qualify for the degree, a student must complete 160 cp from the Schedule of Unit Offerings, consisting of:

  1. 120 cp from Core Units;
  2. 40 cp from Marketing Electives.

chedule of Unit Offerings

Click here for Unit Descriptions

Prerequisite (Pre), co-requisite (Co) and incompatible (Inc) units are indicated in parentheses where applicable.

Core Units

Unit Code Credit Points Unit Name
ACCT600 10 Accounting for Decision Making
BAFN600 10 Finance and Quantitative Methods (Pre: ACCT600 Accounting for Decision Making)
BUSN603 10 Corporate Governance and Social Responsibility
(Pre: completion of 30 cp from units at Masters-level)
ECON600 10 Managerial Economics in a Global Environment
ISYS600 10 Operations and Information Systems
MGMT605 10 Strategic Management for Sustainability
(Pre: completion of 30 cp from units at Masters-level)
MGMT638 10 Ethical Leadership in Organisations
MGMT641 10 Organisational Dynamics and Behaviour
MKTG600 10 Marketing Management
MKTG604 10 Advanced Consumer Behaviour
(Pre: MKTG600 Marketing Management)
MKTG605 10 Integrated Marketing Communication
(Pre: MKTG600 Marketing Management)
MKTG606 10 Strategic Marketing
(Pre: MKTG600 Marketing Management)

Marketing Electives

Unit Code Credit Points Unit Name
MKTG601 10 Brand Management
(Pre: MKTG600 Marketing Management)
MKTG602 10 International Marketing
(Pre: MKTG600 Marketing Management)
MKTG603 10 Marketing Research
MKTG607 10 E-Marketing
(Pre: MKTG600 Marketing Management)
MKTG608 10 Services Marketing
MKTG609 10 Social Marketing
(Pre: MKTG600 Marketing Management)

1A student must also comply with the Admission Rules.

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