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Bachelor of Marketing


240 cp

Minimum duration: 3 years full-time or equivalent part-time.

Course available at:
Brisbane, Queensland
Melbourne, Victoria
Sydney (North Sydney), NSW

EFTSL value of units: All 10 cp units in this course have an EFTSL value of 0.125. Units with a cp value of a multiple of 10 have corresponding EFTSL values.

1. Admission Requirements1

To be eligible for admission to the course, an applicant must have completed the following prerequisites at year 12 level, or equivalent:

New South Wales
Prerequisites: English.

Prerequisites: English (4, S).

Prerequisites: Units 3 and 4 – a study score of at least 30 in English (ESL) or 25 in any other English.

2. Requirements for Completion of the Pass Degree

To qualify for the Pass degree, a student must complete:

  1. 240 cp from the Schedule of Unit Offerings, consisting of:
    1. 200 cp from Core Units;
    2. 40 cp from Electives;
  2. BIPX100 Professional Experience 1.

3. Progression within the Course

In all aspects of progress through the course, students will be advised by the Course Coordinator and bound by decisions of the Faculty Learning and Teaching Committee.

Schedule of Unit Offerings

Click here for Unit Descriptions

Prerequisite (Pre), co-requisite (Co) and incompatible (Inc) units are indicated in parentheses where applicable.

Core Units

Unit Code Credit Points Unit Name
ACCT100 10 Principles of Accounting
BIPX301 10 Professional Experience B (Pre: 120 cp)
BUSN100 10 Reasoning and Communication
BUSN202 10 Professional Ethics
ECON104 10 Business Economics
HRMG100 10 Management and People
ISYS101 10 Fundamentals of Business IS
ISYS110 10 Applied Business IS
LEGL101 10 Introduction to Law
MGMT304 10 Strategic Management (Pre: 150 cp including HRMG100 Management and People)
MKTG100 10 Principles of Marketing
MKTG200 10 Marketing Research (Pre: MKTG100 Principles of Marketing and STAT102 Business Data Analysis)
MKTG201 10 Consumer Behaviour (Pre: MKTG100 Principles of Marketing)
MKTG202 10 Marketing Communication (Pre: MKTG100 Principles of Marketing)
MKTG301 10 International Marketing (Pre: MKTG100 Principles of Marketing
MKTG302 10 Retail Marketing (Pre: MKTG100 Principles of Marketing)
MKTG305 10 Services Marketing (Pre: MKTG100 Principles of Marketing)
MKTG311 10 E-Marketing (Pre: MKTG100 Principles of Marketing)
MKTG313 10 Strategic Marketing (Pre: MKTG200 Marketing Research and MKTG201 Consumer Behaviour)
STAT102 10 Business Data Analysis


A student may undertake electives listed in the Schedule of Unit Offerings for the Bachelor of Commerce degree or from other disciplines (subject to campus availability, unit limitations and provided that prerequisite and co-requisite requirements are met).

Professional Experience

Unit Code Credit Points Unit Name
BIPX100 0 Professional Experience A


1A student must also comply with the Admission Rules.