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Bachelor of Marketing
BMktg
240 cp
Minimum duration: 3 years full-time or equivalent part-time.
Course available at:
Brisbane, Queensland
Melbourne, Victoria
Sydney (North Sydney), NSW
EFTSL value of units: All 10 cp units in this course have an EFTSL value of 0.125. Units with a cp value of a multiple of 10 have corresponding EFTSL values.
1. Admission Requirements1
To be eligible for admission to the course, an applicant must have completed the following prerequisites at year 12 level, or equivalent:
New South Wales
Prerequisites: English.
Queensland
Prerequisites: English (4, S).
Victoria
Prerequisites: Units 3 and 4 – a study score of at least 30 in English (ESL) or 25 in any other English.
2. Requirements for Completion of the Pass Degree
To qualify for the Pass degree, a student must complete:
- 240 cp from the Schedule of Unit Offerings, consisting of:
- 200 cp from Core Units;
- 40 cp from Electives;
- BIPX100 Professional Experience 1.
3. Progression within the Course
In all aspects of progress through the course, students will be advised by the Course Coordinator and bound by decisions of the Faculty Learning and Teaching Committee.
Schedule of Unit Offerings
Click here for Unit Descriptions
Prerequisite (Pre), co-requisite (Co) and incompatible (Inc) units are indicated in parentheses where applicable.
Core Units
Unit Code | Credit Points | Unit Name |
---|---|---|
ACCT100 | 10 | Principles of Accounting |
BIPX301 | 10 | Professional Experience B (Pre: 120 cp) |
BUSN100 | 10 | Reasoning and Communication |
BUSN202 | 10 | Professional Ethics |
ECON104 | 10 | Business Economics |
HRMG100 | 10 | Management and People |
ISYS101 | 10 | Fundamentals of Business IS |
ISYS110 | 10 | Applied Business IS |
LEGL101 | 10 | Introduction to Law |
MGMT304 | 10 | Strategic Management (Pre: 150 cp including HRMG100 Management and People) |
MKTG100 | 10 | Principles of Marketing |
MKTG200 | 10 | Marketing Research (Pre: MKTG100 Principles of Marketing and STAT102 Business Data Analysis) |
MKTG201 | 10 | Consumer Behaviour (Pre: MKTG100 Principles of Marketing) |
MKTG202 | 10 | Marketing Communication (Pre: MKTG100 Principles of Marketing) |
MKTG301 | 10 | International Marketing (Pre: MKTG100 Principles of Marketing |
MKTG302 | 10 | Retail Marketing (Pre: MKTG100 Principles of Marketing) |
MKTG305 | 10 | Services Marketing (Pre: MKTG100 Principles of Marketing) |
MKTG311 | 10 | E-Marketing (Pre: MKTG100 Principles of Marketing) |
MKTG313 | 10 | Strategic Marketing (Pre: MKTG200 Marketing Research and MKTG201 Consumer Behaviour) |
STAT102 | 10 | Business Data Analysis |
Electives
A student may undertake electives listed in the Schedule of Unit Offerings for the Bachelor of Commerce degree or from other disciplines (subject to campus availability, unit limitations and provided that prerequisite and co-requisite requirements are met).
Professional Experience
Unit Code | Credit Points | Unit Name |
---|---|---|
BIPX100 | 0 | Professional Experience A |
1A student must also comply with the Admission Rules.