Site Navigation
Master of Marketing/Master of Business Administration
MMktg/MBA
160 cp
Minimum duration: 2 years full-time or equivalent part-time.
Course available at:
Brisbane, Queensland* (*not offered in 2011)
Melbourne, Victoria
Sydney (North Sydney), NSW
EFTSL value of units: All 10 cp units in this course have an EFTSL value of 0.125. Units with a cp value of a multiple of 10 have corresponding EFTSL values.
1. Admission Requirements1
To be eligible for admission to the course, an applicant must have completed the following prerequisites:
- Bachelor degree in any discipline;
- Graduate Certificate in Marketing; or
- Graduate Certificate in Business Administration.
2. Requirements for Completion of the Degree
To qualify for the degree, a student must complete 160 cp from the Schedule of Unit Offerings, consisting of:
- 120 cp from Core Units;
- 40 cp from Marketing Electives.
Schedule of Unit Offerings
Click here for Unit Descriptions
Prerequisite (Pre), co-requisite (Co) and incompatible (Inc) units are indicated in parentheses where applicable.
Core Units
Unit Code | Credit Points | Unit Name |
---|---|---|
ACCT600 | 10 | Accounting for Decision Making |
BAFN600 | 10 | Finance and Quantitative Methods |
BUSN603 | 10 | Corporate Governance and Social Responsibility (Pre: 30 cp from units at Masters-level) |
ECON600 | 10 | Managerial Economics in a Global Environment |
ISYS600 | 10 | Operations and Information Systems |
MGMT605 | 10 | Strategic Management for Sustainability (Pre: 30 cp from units at Masters-level) |
MGMT638 | 10 | Ethical Leadership in Organisations |
MGMT641 | 10 | Organisational Dynamics and Behaviour |
MKTG600 | 10 | Marketing Management |
MKTG604 | 10 | Advanced Consumer Behaviour (Pre: MKTG600 Marketing Management) |
MKTG605 | 10 | Integrated Marketing Communication (Pre: MKTG600 Marketing Management) |
MKTG606 | 10 | Strategic Marketing (Pre: MKTG600 Marketing Management) |
Marketing Electives
Unit Code | Credit Points | Unit Name |
---|---|---|
MKTG601 | 10 | Brand Management (Pre: MKTG600 Marketing Management) |
MKTG602 | 10 | International Marketing (Pre: MKTG600 Marketing Management) |
MKTG603 | 10 | Marketing Research |
MKTG604 | 10 | Advanced Consumer Behaviour (Pre: MKTG600 Marketing Management) |
MKTG607 | 10 | E-Marketing (Pre: MKTG600 Marketing Management) |
MKTG608 | 10 | Services Marketing |
MKTG609 | 10 | Social Marketing (Pre: MKTG600 Marketing Management) |