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Master of Marketing
MMktg
120 cp
Minimum duration: 1.5 years full-time or equivalent part-time.
Course available at:
Brisbane, Queensland* (*not offered in 2011)
Melbourne, Victoria
Sydney (North Sydney), NSW
EFTSL value of units: All 10 cp units in this course have an EFTSL value of 0.125. Units with a cp value of a multiple of 10 have corresponding EFTSL values.
1. Admission Requirements1
To be eligible for admission to the course, an applicant must have completed the following prerequisites:
- Bachelor degree in any discipline; or
- Graduate Certificate in Marketing.
2. Requirements for Completion of the Degree
2.1 To qualify for the degree, a student must complete 120 cp from the Schedule of Unit Offerings, consisting of:
- 40 cp from Core Units;
- 40 cp from Business Administration Electives, including at least 10 cp from Business Administration Electives Group A; and
- 40 cp from Marketing Electives.
2.2 An applicant who has completed the Graduate Certificate in Marketing or Graduate Diploma in Marketing or equivalent may be granted advanced standing.
3. Exit Points
A student who has completed the requirements prescribed for the Graduate Certificate in Marketing or Graduate Diploma in Marketing may exit from the course with the relevant award.
Schedule of Unit Offerings
Click here for Unit Descriptions
Prerequisite (Pre), co-requisite (Co) and incompatible (Inc) units are indicated in parentheses where applicable.
Core Units
Unit Code | Credit Points | Unit Name |
---|---|---|
MKTG600 | 10 | Marketing Management |
MKTG604 | 10 | Advanced Consumer Behaviour (Pre: MKTG600 Marketing Management) |
MKTG605 | 10 | Integrated Marketing Communication (Pre: MKTG600 Marketing Management) |
MKTG606 | 10 | Strategic Marketing (Pre: MKTG600 Marketing Management) |
Business Administration Electives
Group A
Unit Code | Credit Points | Unit Name |
---|---|---|
BUSN603 | 10 | Corporate Governance and Social Responsibility (Pre: 30 cp from units at Masters-level) |
MGMT638 | 10 | Ethical Leadership in Organisations |
Group B
Unit Code | Credit Points | Unit Name |
---|---|---|
ACCT600 | 10 | Accounting for Decision Making |
BAFN600 | 10 | Finance and Quantitative Methods |
ECON600 | 10 | Managerial Economics in a Global Environment |
ISYS600 | 10 | Operations and Information Systems |
MGMT605 | 10 | Strategic Management for Sustainability (Pre: 30 cp from units at Masters-level) |
MGMT641 | 10 | Organisational Dynamics and Behaviour |
Marketing Electives
Unit Code | Credit Points | Unit Name |
---|---|---|
MKTG601 | 10 | Brand Management (Pre: MKTG600 Marketing Management) |
MKTG602 | 10 | International Marketing (Pre: MKTG600 Marketing Management) |
MKTG603 | 10 | Marketing Research |
MKTG604 | 10 | Advanced Consumer Behaviour (Pre: MKTG600 Marketing Management) |
MKTG607 | 10 | E-Marketing (Pre: MKTG600 Marketing Management) |
MKTG608 | 10 | Services Marketing |
MKTG609 | 10 | Social Marketing (Pre: MKTG600 Marketing Management) |